Google Search Console quietly picked up a new report in July 2026. It now shows performance data for content on social and video platforms, not just the pages sitting on your own domain. Where Search Console previously only told you how your blog post performed in search, it now shows a wider picture of how content connected to your site behaves once it spreads onto other platforms.
What Actually Changed
Search Console has always been built around one domain: yours. The new report extends that view outward, folding in visibility data for content on social and video platforms that ties back to your site. Google has not published the full list of platforms included in the rollout, but the direction is clear: search performance and content spread on other platforms are no longer two separate stories in Google's own tools.
Why This Matters More Than It Sounds
Most South African businesses treat their website and their social accounts as two completely separate reporting jobs. One lives in Search Console or Analytics, the other lives in whatever the platform's own dashboard shows. A single report that connects the two, even partially, is a genuine time saver and a signal about where Google's attention is heading. Search and social visibility are being tracked together because, increasingly, they influence each other.
What to Do About It
Log into Search Console this week and look for the new report under Performance. If you post video content, product demos, or repurpose blog posts onto Facebook, Instagram or YouTube, check whether that content shows up. For a small Gauteng business already stretched thin on marketing time, one dashboard that shows both channels beats logging into four different platforms every Monday morning to piece the picture together.